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As America has suffered under the polar vortex these past few weeks, many faithful readers have written me to point out that Mark Trail himself has been popping up intermittently on the National Oceanic and Atmospheric Association’s website!

Obviously the best way to to reach the kids today to make sure they don’t get frostbite is to have their favorite cartoon character (Mark Trail) drop knowledge on them via their favorite communications medium (websites). And sure, keeping kids from having to have their fingers amputated is a “good cause” or whatever, but is Mark getting a little too cozy with the government?

Mark Trail, 2/2/14

Look, Mark wants you to narc out these borer beetle characters to the Feds if you see any of them! Sure, they seem gross, but we’re not going turn snitch just on your say-so, Mark. Remember when Mark Trail used to go around punching cops in the face? Such a drag to see him sell out to the Man like this.

Hi and Lois, 2/2/14

The sad thing about the prominent product placement in this strip is that I very much doubt it’s been paid for; it’s just that the MetLife, which both flies a blimp that’s prominent at major televised sporting events and owns the naming rights to the stadium where the Super Bowl will take place, is such an integral part of today’s game that it would be strange to leave it out. In this sense, the fact that this prominent branding has invaded Hi’s very dreams seems to me to be a pointed commentary. Yes, Hi, well might you shiver: life in the post-modern mass media capitalist landscape is chilly indeed.

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Mary Worth, 1/29/14

Whoa, Mary is wasting no time after her return from her New York idyl and is determined to prove to Santa Royale that, despite her period of absence, she is still its undisputed meddle-empress. Having only returned moments ago from her latest sex cruise with Dr. Jeff, Mary hasn’t even finished eating dinner before settling on the next victims of her unrelentingly sensible advice: this lady and her daughter, who are about to have their lives destroyed by the horrors of divorce. Did you know that sometimes married people realize that they no longer love each other, or perhaps even actively dislike each other, and decided to stop being married, thus undermining the social order? Well, not with Mary on the case they won’t! “You there, young woman, cease with this divorce talk! Your feelings are ruining everything! Push those tears back into your eyes with your hands! Yes, that’s the spirit!”

Mark Trail, 1/29/14

I really do wonder about the editorial direction of Woods and Wildlife Magazine, based on some of the (presumably paid?) assignments Mark’s gotten from them. Do they have any kind of social media strategy at all? I could see a slideshow of an attractive young woman nursing pelicans back to health generating some pageviews, but I have to question Mark’s belief that Jessica’s boyfriend “sounds interesting,” considering that all we know about him is that he’s a taxidermist. I pity the editor who has to write the headline that jazzes that one up. “People Keep Bringing This Man Dead Fish. What He Does To Them Will Shock You — And Delight You.”

Crankshaft, 1/29/14

Crankshaft’s co-worker Rocky is heavily invested in using performance-enhancing drugs, is what I’m getting out of this.

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Apartment 3-G, 1/27/14

Here’s the thing about me and the soap opera strips: after years of reading them, I’ve just sort of normalized their usual low-level absurdity, and so they have to get really absurd before I sit up and take notice. So, last week, when Tommie saw a deer get hit by a car and found a little baby deer and felt bad about it, with the whole thing narrated by Tommie without us ever actually seeing either deer? Low-level absurd. Tommie bringing said baby deer, who looks a lot more like a kangaroo or something, back to her small New York City apartment, to live? VERY ABSURD. This week’s going to be great! Tommie tries to figure out what the baby deer will drink from a bottle and eventually calls La Leche League! Tommie tries to laugh off all the lacerations on her hands and face from the deer’s tiny but still sharp hooves! Tommie takes the deer for a walk, on a leash! The deer poops and pees all over the apartment, despite the fact that Tommie’s been taking it for walks! OH MY GOD MARGO OH MY GOD WHAT WILL MARGO SAY I AM SO EXCITED YOU GUYS

Mark Trail, 1/27/14

Speaking of things I’m excited about: we all know Mark Trail recycles plots from its past, sometimes directly, sometimes piecing together characters and art and plot points from multiple sources to create a dreamlike world of eternal return. Anyway, one of the first great Mark Trail storylines this blog covered, more than nine years ago (ugh, I am so old) involved Birdie, a kindly, animal-loving vet who was married to a taxidermist who was using taxidermy as a front to smuggle drugs and Mark figured it out and Birdie and her husband knocked Mark unconscious and threw him in the water where he encountered some sharks. Will bird-helping Jessica Canupp’s taxidermist boyfriend also be a drug dealer? Let’s hope!

Six Chix, 1/27/14

Can you imagine if some substance that magically restored youth were discovered, but it only existed at one place on Earth and you had to travel there to get it? As soon as word got out, thousands or millions of people would quit their jobs and jump in the car, overwhelming whatever transportation infrastructure existed in the region. But the traffic jams would just be the beginning: whoever discovered the fountain and initially tried to control access to it would immediately be overwhelmed by the influx of desperate people, greedy for eternal life; similarly, whatever government ruled the territory would struggle to simultaneously maintain order in the region and fend off neighboring states for whom the temptation to conquer this miracle land would be overwhelming. Within weeks or even days of the fountain’s discovery, global society would inevitably collapse into violent anarchy. So, yes, there’s some good world-building going on in Six Chix here, though I’m not sure what the “joke” is supposed to be per se.

Luann, 1/27/14

Oh man, I had assumed this was just a rerun of the last time the boys and the girls at Pitts High had weird, unsettling bathroom conversations, but now it appears that Knute actually has some sort of official bathroom-cleaning duties, to give the whole scenario some vague context outside someone’s very specific fetishes. Hey, remember during the 2012 Republican primaries when Newt Gingrich said that poor children should work as school janitors to make money? We should send him a copy of this cartoon and watch him weep bitter tears at the horrifying unintended consequences of his schemes.